The Atlanta Journal-Constitution (AJC) opened its new headquarters Monday at 1200 Peachtree Street, marking a return to the city after more than a decade at the Central Perimeter.
The media company moved into a newly renovated space at Promenade Central near the High Museum of Art and Colony Square. A marquee sign of the company’s nameplate was installed in early September.
The move is the latest in an ongoing transformation of the AJC as it seeks to reconnect with customers in Atlanta, Georgia and the South, according to a news release on the move. The company is investing in new positions and products and is seeing growth in unique digital users and digital subscribers, the release said.
“The AJC’s new home, in the heart of midtown, is a manifestation of our commitment to the city of Atlanta and the community we serve,” Andrew Morse, president and publisher of the AJC, said in the release. “It’s appropriate for us to be back in the heart of the city as we continue to transform the AJC.”
The AJC’s new office and broadcast studio occupy about 21,000 square feet at Promenade Central. Built in 1989 for AT&T, the office building recently served as the Atlanta regional offices of Norfolk Southern before the railroad company relocated. Atlanta-based Cousins Properties owns and manages the building and has invested in significant renovations to the property in recent years.
Another Promenade Central tenant, architecture firm TVS, designed the AJC’s interior spaces, including the custom studio space that will enable the production of original podcasts and modern video storytelling and create opportunities for community engagement.
“Politically Georgia,” the AJC’s daily radio show and podcast will be produced in the studio along with the award-winning crime serial podcast, “Breakdown.” “DawgNation,” the daily podcast for Georgia Bulldogs fans hosted by Brandon Adams, will also move to the studio and the company expects to host special events and town halls in the new space.
This summer, the AJC launched UATL, a new product focused on Black culture in Atlanta. And earlier this year, bureau chiefs were announced in Savannah, Macon and Athens.
The AJC moved from its location at 72 Marietta Street about 14 years ago, relocating near the campus of parent company Cox Enterprises at the Central Perimeter, first with offices in Dunwoody and then in Sandy Springs. The Marietta Street building was donated to the city of Atlanta in 2010.
